THE ROLE OF CUSTOMER LIFETIME VALUE CLV IN PERFORMANCE MARKETING

Exactly How Machine Learning Enhances Ad TargetingAn advertising and marketing project's performance depends on where the ads are placed. Managing brand security and positioning, in addition to making certain that the advertisement isn't presented alongside negative or non-factual content, are essential for the success of any retargeting technique.

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.